자이언트스텝, 美 스피어 옥외광고 제작…BTS '아리랑' 영상 송출

Giant Step's anamorphic content on the MSG Sphere validates the commercial potential of "Artistic Intelligence"—the fusion of creative excellence with cutting-edge technology—for Korean creative-tech studios in global immersive markets. This success demonstrates how K-content can reach mass audiences through premium tech installations, positioning Korean companies as credible vendors for world-class display hardware. The partnership signals a trend where immersive experiences become central to global brand and entertainment strategies, opening new growth opportunities for the creative-tech industry.