오픈AI–MS 관계 재편…비독점 라이선스와 수익 구조 변화

This shift marks the end of the era where exclusive access to a single LLM was a competitive advantage, signaling the commoditization of foundational models. Businesses must now pivot their AI strategies toward orchestration and governance layers, as the real enterprise lock-in moves from the model itself to integrated workflows and data infrastructure.