어도비, 에이전틱 AI로 마케팅 워크플로 주도권 사수

Adobe is shifting from individual AI features to an autonomous 'Agentic AI' ecosystem to defend its leadership in marketing and creative workflows against rising competition from Canva and Anthropic. By introducing tools like CX Enterprise Coworker and Firefly AI Assistant, Adobe aims to position itself as a central operating system that orchestrates complex, multi-step tasks across its entire software suite.