‘애플다운 안경’ 만들기, 디자인에서 답 찾는다

Apple's move to develop in-house frames for its smart glasses highlights a strategy to differentiate through proprietary design and premium materials, moving away from the partner-dependent model used by competitors like Meta. This vertical integration suggests a focus on creating a distinct fashion identity while leveraging the iPhone ecosystem to dominate the next generation of wearable AI.