ended4월 6일· 1 sources
시총 4조원 깨진 LG생활건강…이선주호, 해외서 반등 해법 찾을까
Why it matters
LG H&H's collapse contradicts K-beauty's global surge, exposing how market power has shifted from premium brands to indie players. The new CEO's pivot toward geographic diversification and digital-first operations represents a critical test case for whether traditional beauty conglomerates can survive market democratization.
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K-beautyLG H&HGeographic diversificationLuxury brandsDigital transformation