뽀로로가 증명…AI 시대, 캐릭터가 브랜드 살린다[CMTS26]

In an era where AI can instantly mass-produce generic content, brands must prioritize 'human-like' personas and characters to combat consumer fatigue and build emotional connections. This shift from functional value to 'attraction value' demonstrates that unique storytelling and personality are becoming the ultimate differentiators for long-term brand survival.