비알코리아, 조윤상 대표 선임…글로벌·디지털 전환 속도

BR Korea's appointment of a seasoned digital and global expert as CEO highlights the F&B industry's strategic shift toward tech-integrated management. This move is poised to redefine the market presence of Baskin Robbins and Dunkin' by leveraging data-driven innovation and global operational standards to ensure long-term profitability.