방미통위, K-FAST 챙긴다…“글로벌 유통 플랫폼 활용 필요”

Korea's installed base of 600 million smart TVs globally and the FAST market's projected 20.9% annual growth present a significant revenue opportunity for domestic broadcasters struggling with declining viewership and ad revenue. However, K-content currently underperforms on FAST platforms, revealing that simply rebroadcasting existing content is insufficient; Korean companies must develop FAST-exclusive content tailored to North American audiences with strategic government-industry collaboration.