멜론, 청음 토크 이벤트 'THE SOUND' 론칭…첫 주인공 미세스 그린 애플

Melon's new 'THE SOUND' event marks a strategic shift from K-POP-centric content toward a global music discovery model, offering offline listening experiences that deepen artist-fan connections beyond streaming. By featuring diverse genres like J-POP and bands, the platform is positioning itself as a cultural curator enabling direct artist storytelling—a key differentiator in the competitive music streaming market. This offline-first approach demonstrates how streaming platforms are investing in experiential content to build loyalty and community.