'맞느냐'보다 '풀 수 있나' 먼저 묻는 애피어 '에이전틱 AI' 전략

Appier's Agentic AI strategy addresses the critical problem of AI overconfidence by implementing capability calibration—enabling AI to assess its own success probability before responding. Rather than focusing solely on accuracy, this risk-aware decision-making framework helps enterprises balance speed, reliability, and failure prevention. The approach delivers measurable business impact, reducing marketing campaign activation from 3 days to under 1 hour, marking a shift from simple automation to intelligent autonomous systems.