롯데 신동빈, 하노이서 첫 해외 행보…유통 넘어 도시·물류 확장 포석

Chairman Shin Dong-bin's strategic visit to Vietnam signals Lotte Group's shift from a retail-centric model to a comprehensive urban development and logistics powerhouse in Southeast Asia. This expansion is crucial as it leverages existing market success to secure long-term growth through high-value infrastructure projects beyond traditional consumer goods. It demonstrates a proactive move to redefine the group's global identity by integrating retail, services, and industrial infrastructure in emerging markets.