롯데쇼핑, 그로서리 반전 카드는 '오카도'…8월 가동이 분수령

Lotte Shopping's turnaround strategy hinges on Ocado's automated fulfillment centers, a critical initiative to recover its struggling grocery business that posted a 486 billion won loss last year. With the August launch of the Busan CFC, the company must achieve a 1.5 trillion won improvement to hit its 1 trillion won grocery profit target, making this automation deployment decisive for its long-term growth. The success of this partnership could fundamentally reshape Lotte Shopping's retail model, shifting from traditional department store reliance (currently 90% of operating profits) toward diversified e-commerce and logistics-driven operations.