라인망가, AI 캐릭챗 '타치바나 렌' 추가…누적 메시지 500만 돌파

Line Manga's successful integration of Generative AI with Webtoon IP demonstrates a powerful new engagement and monetization model targeting Gen Z audiences. This shift from passive consumption to interactive character experiences highlights AI's role in amplifying the value of existing intellectual properties and fostering deeper fan loyalty.