떠났던 유니클로 돌아왔다…명동서 토종 SPA와 정면승부 [현장+]

Uniqlo's return to Myeongdong with a global flagship store represents a turning point for Korea's SPA market, moving from volume-based competition to experiential retail targeting international tourists. The company's recovery from the 2019 boycott—reaching ₩1 trillion in annual sales—demonstrates how strategic repositioning can overcome geopolitical setbacks and rebuild market leadership. With features like customization services (UTme!) and sustainability initiatives, Uniqlo is setting a new standard for premium retail experience that challenges domestic competitors to innovate beyond basic merchandising.