데이터라이즈, CRM 넘어 AI 에이전트로[커머스마케팅 대전]

The shift from campaign automation to AI-driven decision-making marks a fundamental transformation in e-commerce marketing, where AI agents now handle data analysis, problem diagnosis, and campaign recommendations autonomously. This evolution positions companies like Datalyze to expand beyond traditional CRM tools into comprehensive marketing intelligence platforms that reduce operational costs while enabling hyper-personalized customer experiences. For businesses relying on direct commerce channels, autonomous agents and conversational AI become critical competitive advantages in increasingly saturated markets.