대한민국소통어워즈 접수 시작…디지털 소통 경쟁력 평가

The Korea Communication Awards evaluates corporate digital communication effectiveness amid a rapidly shifting SNS landscape. While generative AI has increased content production efficiency, rising consumer fatigue with AI-generated content has made authenticity and expertise critical competitive advantages. Companies must adopt channel-specific strategies emphasizing trust-based storytelling and influencer partnerships to engage increasingly discerning audiences.