[단독] BTS 진 '애플진', 대한항공 탄다…K지역특산주 세계화 시동

Korean traditional liquor gains global reach through strategic celebrity partnerships and premium airline distribution, leveraging the 23% surge in foreign tourist arrivals to Korea. By combining K-pop star endorsement with regional ingredients, brands establish premium positioning in travel retail and create experiential value for high-value inbound passengers. This reflects Korea's shift toward celebrity-driven, culturally-rooted marketing in premium distribution channels.