ended4월 10일· 1 sources

[단독]넥슨 '샤이야' 신작 2종, 중국 판호 획득… 10년 만의 부활

Why it matters

Nexon is revitalizing its dormant Shaiya IP in China by securing two foreign game licenses, adopting a low-risk royalty-based strategy through local developers. This move underscores the enduring strength of South Korean game IPs in the Chinese market despite tightening regulations and suggests a strategic shift toward monetizing legacy assets through licensing.

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NexonShaiyaForeign Game LicenseIP LicensingMMORPGChina market

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