누적 조회수 3.7억 '괴담출근', 웹툰 론칭…5일 카카오페이지 공개

The 'Gwaitam Chulgeun' web novel-to-webtoon adaptation demonstrates the maturing transmedia economy in Korean digital publishing, where successful platform-native content generates substantial revenue across derivative formats and merchandise channels. With 370 million accumulated views and merchandise sales exceeding 500 million won, the franchise validates the IP monetization potential of fan-driven properties on platforms like Kakao Page. This exemplifies how digital publishing platforms are expanding into comprehensive IP management ecosystems that drive multi-channel revenue through content adaptation and fan commerce.