넷플릭스, 7월 세로형 영상 피드 도입…“콘텐츠 찾는 과정도 엔터테인먼트”

Netflix is transforming from a streaming service into an interactive entertainment platform by introducing vertical video feeds and expanding gaming offerings, reflecting the industry shift where content discovery itself becomes entertainment. This strategic pivot combines algorithmic personalization with human curation to enhance user engagement, signaling that mobile-first, short-form content consumption is now central to how audiences discover entertainment. Asia's early adoption of these features demonstrates Netflix's recognition that viewer preferences and consumption patterns have fundamentally shifted.