넷마블, 하반기 시장공략 가속…신작 SOL 출시·라이브 서비스 강화 투트랙

Netmarble launches SOL: Enchant with a groundbreaking player-governance system that shifts away from developer-controlled gameplay, addressing player demand for agency in competitive MMORPG markets. Simultaneous investment in existing live services and offline engagement (pop-up stores) demonstrates a long-term portfolio strategy that balances new IP acquisition with user retention. This dual approach highlights an industry shift toward user-centric game design and community-driven monetization models.