넵튠,'크래프톤 애드 플랫폼 인디아' 법인 설립... 애드테크 글로벌 확장 전초기지

Neptune's India subsidiary launch leverages Krafton's massive gaming traffic (BGMI with 260M cumulative users, 9M DAU) to establish a data-driven AdTech platform addressing rising user acquisition costs in mobile gaming. This strategic market entry synergizes AdTech services with hybrid casual game publishing, creating a competitive advantage in emerging markets. The vertically integrated approach enables Neptune to build a self-reinforcing ecosystem of premium ad inventory and gaming data assets.