넥슨, 네이버와 함께 로그인 계정·콘텐츠 연결... 'N커넥트' 프로젝트 공개

Nexon and Naver's ecosystem integration—linking game accounts, payments, and the Chzzk streaming platform—represents a strategic shift toward unified gaming experiences powered by content creators. The N Connect project demonstrates how major publishers are leveraging creator economies and cross-platform connectivity to enhance user discovery and retention. This convergence reflects an industry-wide trend of ecosystem consolidation to compete in fragmented digital markets.