네이버·LG CNS·컬리, CMTS서 '에이전틱 커머스' 해법 제시한다

CMTS 2026 highlights the paradigm shift toward Agentic Commerce, where AI agents manage the consumer journey and enable Zero-Click purchases outside traditional platforms. This transition mandates that brands adopt new strategies like Generative Engine Optimization (GEO) to maintain visibility and operational efficiency in an AI-driven marketplace.