네이버 '검색 조작' 파기환송심…"추가 입증" vs "새 증거 없어"

This retrial underscores the challenge regulators face in distinguishing between legitimate algorithmic optimization and anticompetitive platform manipulation. As Naver's case centers on whether search ranking adjustments that favor SmartStore constitute abuse of market dominance, it will establish critical precedent for how digital platforms can legally leverage their scale across integrated services.