'꽃무늬' 마법 끝난 마르디, D2C 고집에 영업익 75% 급감 '쇼크' [넘버스]

This case serves as a critical warning for brand-centric businesses attempting to bypass dominant platforms like Musinsa through an aggressive D2C strategy, which often results in unsustainable marketing costs. It highlights the vulnerability of fashion labels that rely heavily on single-item 'logo play' trends when consumer preferences shift toward brand identity over mass-market distribution.