기아 EV 스민 성수 골목…파밍하고 쏘는 배그 맵 됐다[현장+]

This partnership demonstrates how gaming IP has become essential for modern brand activation, enabling Kia to showcase products through interactive gameplay rather than traditional advertising. The event's success—with visitors overwhelmingly preferring hands-on experiences over passive displays—validates experiential marketing rooted in game mechanics as a competitive advantage for reaching gaming-native audiences. As brands increasingly merge entertainment and commerce, this collaboration signals a fundamental shift in how companies must engage consumers in the digital age.