[기고] 콘텐츠가 대접받는 방송통신 시장을 꿈꾸며

Despite K-content's global success, South Korea's domestic broadcast industry faces a critical structural crisis: advertising revenue has plummeted by a third over a decade, and IPTV platforms treat content as bundled commodity products rather than valuable assets. Without regulatory reform and fair profit-sharing between platforms and creators, the content production pipeline will continue shrinking, threatening Korea's sustained competitive advantage in global media markets.