관광공사, 대만서 K-관광 로드쇼…대전·충남 등 홍보

Taiwan has become Korea's fastest-growing inbound tourism market with visitors increasingly favoring regional destinations over Seoul, presenting strategic expansion opportunities. By deploying star-driven cultural marketing and localized content strategies, Korea's tourism authority is converting surging Taiwanese demand into sustainable regional tourism growth. This approach simultaneously addresses market opportunity and Korea's regional development objectives through data-driven cultural diplomacy.