고물가에 ‘가성비’ 버거 인기…버거업계 매출·이익 동반 성장

The burger industry is transforming from a snack category into a primary meal alternative as 'Lunchflation' drives consumers toward cost-effective options. Major brands are successfully scaling by dual-tracking their strategy: maintaining price competitiveness while enhancing brand value through high-end chef collaborations and premium menu diversification.