게임 밖으로 나온 '블루 아카이브'... 헌혈·러닝으로 사회공헌 확대

Blue Archive demonstrates how gaming IPs can extend beyond entertainment into meaningful social impact through blood donation campaigns and charity running events. This approach enables deeper user engagement and fosters healthy fan culture, signaling an industry shift where game companies leverage their portfolios for corporate social responsibility and community building.