'개인정보 유출' 쿠팡에 6247억 과징금…쿠팡, '법적 대응' 예고

Coupang's record-breaking 6.2 trillion won fine marks South Korea's most stringent privacy enforcement action, signaling a shift from reactive penalties to aggressive regulatory measures against data breaches. Beyond negligent security protocols, the investigation exposed deliberate unauthorized tracking of 11.17 million users, setting a critical precedent as new enforcement rules allowing fines up to 10% of annual revenue take effect in September 2026. For Korean tech firms and global e-commerce players, this represents an era of heightened regulatory scrutiny where security failures and compliance violations carry unprecedented financial and reputational consequences.