강제 동의 문제 제기 5년 뒤, Elkjop에 €180만 벌금 부과

Elkjop's €1.8M GDPR fine for linking marketing opt-out to customer club cancellation establishes that consent bundled with service access violates free consent requirements. This enforcement decision directly targets the 'forced consent' and dark pattern practices widely used across digital platforms, clarifying that regulators will challenge attempts to condition fundamental privacy rights on service participation. The five-year process demonstrates serious regulatory commitment to protecting user agency.